Today, digital marketing agencies have become one of the most effective ways to increase a company’s visibility and boost sales. Do you want to use an e-marketing agency for your activities? Here are the criteria that can help you choose the best agency.
By visiting their internet showcase
Internet is an essential showcase, especially for the various digital marketing agencies. You will gain a lot in terms of information by visiting their website. This allows you to see the frequency of the different publications as well as the dates of these on their different pages. The higher the frequency, the more they will offer significant visibility to your business. It will also testify to the consistency of the work done by the agency. To be more certain, you can always ask for the names of a few of their clients to get an idea of the agency’s performance.
According to their field of activity
The plans or strategies to be adopted differ not only depending on the company but also depending on the area of activity. Thus, the choice of the e-marketing agency should be made according to the goal you are aiming for and the targets for which your products are intended. To be sure that the agency will respond effectively to your needs, all you need to do is ask them the right questions. You can ask them by soliciting supporting evidence to learn more about their experience in the field.
Depending on the team making up the agency
During the process of choosing your digital marketing agency, it is important that you have a point of contact to answer your concerns. Regardless of the size of the agency, your choice should be directed towards one which, in addition to having proven competence, has a manager at your disposal. Said manager, must be able to regularly communicate the progress of your project. It will also allow you to see if the project really meets your expectations.
Depending on the agency’s strategy
Before choosing your marketing agency, it is really crucial to assess the competence of the team you want to work with. So, for example, you can bring up a subject or ask a few simple questions in order to assess the spontaneity and responsiveness of the team or interlocutor. To do this, all you need to do is ask for an explanation of how the agency plans to improve your business’s conversion percentage. Better yet, you can ask them what strategies they plan to adopt in order to reach your monthly, quarterly, semi-annual or annual goals. In addition, you need to make sure that the strategies really meet the specifics of your business.
Depending on the rate applied
Just like in a buying process, price is a determining factor in choosing an e-marketing agency. However, in the field of marketing, your choice may be faced with four different cases :
- fixed pricing,
- hourly pricing,
- monthly pricing,
- value-added pricing.
However, value-added pricing can be very attractive if your expectations are well-defined, precise and measurable. On the other hand, by opting for fixed or even monthly prices, you will need to set the quotes and assignments with the agency from the start.