It wasn’t that long ago that typewriters were used, and all work reports were written down on paper. But since the advent of computers and the internet, all of our habits (almost) have changed. All our data is now digital, our archives are saved on mass storage media, and today we favor sending electronic emails. Even companies have not been able to escape this digital transformation. What is digital transformation?
Digital transformation: what is it?
Digital transformation is the insertion and adaptation of new technologies in the functioning of companies. This maneuver aims to simplify the work of the company’s employees and to considerably improve its performance. By leveraging the benefits of digital service, companies optimize spend and increase customer retention rates.
Several reasons push companies to go digital. They can offer quality service at a competitive cost but also interact with customers to offer them a unique experience. To optimize processes, companies are implementing secure and easy-to-use applications for customers. For employees, an automatic task management system is also created. Thus, data circulates more fluidly between employees for a better organization of work.
Also, digital transformation helps in better management of human resources. Employees are no longer required to do low-reward tasks, but get involved in functions related to the development of the company.
How to carry out an effective digital transformation?
Successful digital transformation requires four steps.
The first, called the intelligence phase, consists of making employees aware of the implementation of a digital transformation. Once the project is approved, we move on to the creation of a roadmap. The development of the roadmap takes into account the objectives of the company as well as its organization. A roadmap requires the integration of a digitalization plan for internal processes, the creation of a new product, and finally a change in organizational structure.
The second stage of the transformation is to train future users on the optimal use of new technologies. The third step is the deployment within the company and to the public of the newly established technological services. Finally, the fourth and final step is the analysis of the results. Under pressure from managers, the IT department analyzes agility indicators, customer indicators, business development, and operational excellence. These four indicators make it possible to know the effects of digital transformation at all levels.
What are the advantages of applying new technologies to businesses?
With the digital transformation applied to companies, we have been able to push back some previously unimaginable limits. The time barrier has been overcome thanks to the notion of real-time. Anyone can access the services they want from anywhere. We then form a universal network that links all of humanity. For employees within the company, the digital transformation facilitates remote work thanks to teleworking.
The advent of new technologies is also pushing companies to innovate to better communicate and market products. The digital transformation imposes new challenges and offers great opportunities to the business world.